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Thursday, August 11, 2011

Even delicious beverages need product management!

I came across this great video today.  In it Dr. Jim Anderson discusses how product managers at Coke keep track of their 450(!) Different brands of products.

I find it refreshing to learn about how companies outside my own domain (enterprise software in my case) tackle various issues.  At the end of the day there are many universal truths to running a business, no matter what markets you play in.  Seeing how an organization like Coke (who sells delicious beverages rather than enterprise software) tackle some of the universal challenges of product management helps me to spur some new thinking, and get myself unstuck from the occasional ruts I find myself in.

This behavior oddly tends to be particularly prevalent in the summer months J



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