Thoughts on marketing and technology from a guy who can't remember a time before the internet
Monday, October 6, 2014
Monday, September 29, 2014
The Friendliest Marketing Software You've Ever Used
For those of you who've been paying attention.
I went out and did the thing that I've always done. My own startup. So far so good, and I'm proud to say that our product is now out in the market. Over the years I've used many, many pieces of marketing software. For the most part they all had their quirks (and most were so complicated they had their own certification courses!)
I also have always believed int eh power of word of mouth and social media marketing.
So, here at Forewards we've combined the two and we've launched the world's friendliest referral marketing platform.
If you've got a business running on the Shopify platform, or if you've been thinking about it. Give us a try. We're offering 45 day trials to show you the proof is in the pudding. It's almost a win/win!
https://apps.shopify.com/forewards
Thursday, September 25, 2014
Monday, September 8, 2014
Friday, August 8, 2014
Thursday, July 17, 2014
Thursday, May 29, 2014
Mary Meeker 2014 Internet Trends Thoughts
Tried to post this in a discussion online, but the comments widget bombed out. I figured I'd post it here instead, since sadly it's a bit of a ghost town.
Mary Meeker just released her annual internet trends report. As a huge nerd I look forward to this every year. In this year's report she predicts that one of the next areas ripe for disruption is Education. As someone married to a teacher, and a parent. I am excited by this.
What exactly might that disruption look like?
While a completely vague prediction. It will be access to information. The overriding driver of all the major internet driven disruption of the past 30 years has been the democratization of access to information (and resources).
From Google giving everyone the worlds knowledge at the click of a mouse to Amazon EC3 offering every entrepreneur with an idea access to enterprise class infrastructure also at the click of a mouse.
"Good" education. That is access to the best teachers and best techniques was once the domain of the privileged. A networked world, combined with easy distribution and free-er access to information "evens the playing field" so to speak. In theory a kid in rural Africa "could" get the same quality of eduction as a kid in suburban Connecticut.
If that happens an interesting side effect could be disruption to the network value of higher eduction. The most valuable thing about getting a Harvard MBA is knowing all the other people who got a Harvard MBA along with you. With an even playing field, along with a theoretically open communication network in education, that could change. Disruption to education is arguable THE THING that can change the world THE MOST.
Sorry for the ramble.
Mary Meeker just released her annual internet trends report. As a huge nerd I look forward to this every year. In this year's report she predicts that one of the next areas ripe for disruption is Education. As someone married to a teacher, and a parent. I am excited by this.
What exactly might that disruption look like?
While a completely vague prediction. It will be access to information. The overriding driver of all the major internet driven disruption of the past 30 years has been the democratization of access to information (and resources).
From Google giving everyone the worlds knowledge at the click of a mouse to Amazon EC3 offering every entrepreneur with an idea access to enterprise class infrastructure also at the click of a mouse.
"Good" education. That is access to the best teachers and best techniques was once the domain of the privileged. A networked world, combined with easy distribution and free-er access to information "evens the playing field" so to speak. In theory a kid in rural Africa "could" get the same quality of eduction as a kid in suburban Connecticut.
If that happens an interesting side effect could be disruption to the network value of higher eduction. The most valuable thing about getting a Harvard MBA is knowing all the other people who got a Harvard MBA along with you. With an even playing field, along with a theoretically open communication network in education, that could change. Disruption to education is arguable THE THING that can change the world THE MOST.
Sorry for the ramble.
Monday, April 28, 2014
Wednesday, April 23, 2014
Coffee is for closers! Sales lessons for eCommerce
My latest post
http://forewardsapp.com/blog/ecommerce-marketing-strategy-alec-baldwin/
http://forewardsapp.com/blog/ecommerce-marketing-strategy-alec-baldwin/
Thursday, April 17, 2014
Supercharge your eCommerce with referrals
For those of you who are interested in this type of thing, I've just written a new whitepaper on referral marketing and how it can improve your e Commerce business over at my other site.
Check it out, and let me know what you think
Check it out, and let me know what you think
Tuesday, April 15, 2014
Where does the time go?
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I pretty much have no time to maintain this blog these days.
HOWEVER. There is a very good reason for that.
I invite you to check out my latest venture. We're changing the world of referral marketing and in the process hoping to help our eCommerce clients make their referral program,s effortless and effective...
www.forewardsapp.com
and if you did enjoy my amateur writing it's continuing on... for good or bad here:
www.forewardsapp.com/blog
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